Client
AFF
Year
2023
Services
Research, Strategy, Branding, Website, Launch, Content Strategy, Advertising
The Australian Fashion Federation (AFF) is the leading authority uniting and elevating Australia’s fashion industry. As a hub for innovation and representation, AFF champions the interests of Australian fashion on local, national, and global stages. They approached us with a bold vision: to establish a powerful brand identity and digital presence that reflects their pioneering mission while engaging stakeholders across the fashion ecosystem.
We began with an in-depth analysis of the Australian fashion industry, interviewing key stakeholders, identifying target audiences, and studying market trends. This provided us with valuable insights into the Federation’s challenges, opportunities, and the competitive landscape.
Armed with our research, we crafted a comprehensive strategy to position AFF as the unifying voice of Australian fashion. The strategy focused on defining their core values, audience segmentation, and a roadmap for creating a bold, innovative, and inclusive brand.
