Client
Whitehaven
Year
2023
Services
Strategy, Branding, Website, Launch, Content, Outsourced Marketing, Advertising, AI
Whitehaven Motor Yachts redefines luxury on the water with bespoke craftsmanship and innovative technology. Tasked with enhancing their brand and market positioning, the agency crafts a strategy that captures the essence of Whitehaven’s unparalleled attention to detail, revolutionary design features, and commitment to customization. The work spans branding, digital strategy, and marketing execution, all centered on showcasing Whitehaven as the pinnacle of luxury motor yachting.
A sophisticated brand identity is created, exuding timeless elegance and cutting-edge innovation. This includes a refined logo, a cohesive visual identity, and comprehensive brand guidelines aligned with Whitehaven’s vision.
The approach extends beyond digital, with a high-impact launch strategy and ongoing outsourced marketing support. An exclusive unveiling event debuts Whitehaven’s reimagined brand and capabilities, complemented by a multi-channel advertising campaign targeting high-net-worth individuals across key luxury markets. Through AI-powered tools, such as intelligent chatbots and automated social media management, customer interactions are streamlined while consistent engagement is maintained across platforms.
The results demonstrate success: a 200% increase in online engagement, a 40% boost in qualified leads, and significant growth in international clientele. By blending strategy, design, and technology, the agency elevates Whitehaven’s presence in the luxury yacht industry, firmly establishing them as a global leader in bespoke motor yachting. With a brand as polished as their craftsmanship, Whitehaven sets sail toward new horizons of success.
