Client
Klarna
Year
2022
Services
Content Strategy, Advertising
Klarna Members Days was an exclusive, multi-channel campaign designed to reward Klarna’s loyal customer base while driving engagement and sales for partner merchants. The campaign positioned Klarna as a leader in innovation and customer-centricity by offering unique perks, personalized offers, and seamless payment solutions. Tasked with conceptualizing and executing this campaign, the agency developed a dynamic strategy that leveraged Klarna’s established reputation for smooth and flexible payment experiences.
At the heart of the campaign was a targeted marketing strategy that blended digital precision with emotional resonance. Using data-driven insights, personalized offers were tailored to each consumer’s shopping preferences, maximizing relevance and engagement. Across Klarna’s ecosystem of 575,000 merchants, Members Days integrated exclusive discounts, early access to sales, and curated shopping experiences to enhance loyalty and encourage repeat purchases. Key digital touchpoints—including email marketing, in-app notifications, and social media ads—ensured maximum visibility and participation.
The campaign’s creative direction reflected Klarna’s playful, bold brand identity. Vibrant visuals and engaging content highlighted the ease and excitement of shopping with Klarna, while emphasizing the benefits of membership. A series of short-form videos, interactive ads, and influencer partnerships further amplified the message, reaching Klarna’s global audience across multiple platforms. Each piece of content reinforced Klarna’s mission of delivering a “smoooth” shopping experience.
The results of Members Days demonstrated its success. Klarna achieved a significant increase in app downloads, merchant engagement, and consumer spending during the campaign period. Customer feedback highlighted the value of the personalized offers and exclusive deals, solidifying Klarna’s position as a trusted partner for consumers and merchants alike. Members Days not only strengthened Klarna’s relationship with its loyal users but also drove sustainable growth by elevating brand awareness and reinforcing its commitment to making payments as simple, safe, and smoooth as ever.
